As a branding expert, companies often come to me asking, what can I do to increase my firms name recognition? So, what can a company do to increase name recognition? Here are twenty-five (25) ways you can begin branding your company and increase the name recognition of your firm.1. Hire a branding company to bring […]

As a branding expert, companies often come to me asking, what can I do to increase my firms name recognition? So, what can a company do to increase name recognition? Here are twenty-five (25) ways you can begin branding your company and increase the name recognition of your firm.1. Hire a branding company to bring […]

How do you go about building a knockout brand? Heres the one two punch of brand building, and it might not be what you think. Think values and trust, not just colors and logos.Building a Brand is about (1) what you stand for and (2) the value that brings to those exposed to your brand. […]

Over the years we have come to learn that development of a designed corporate graphic identity is much more than a mere benchmark denoting successful arrival in business. A clearly defined and easily recognized identity has, in fact, become a critical success factor in todays highly competitive business environment.Here are 10 simple statements that briefly […]

The key to creative and effective branding of any program, product, service or institution is finding the right positioning-to drive the advertising and other marketing tools. It doesnt have to be complicated or weird. In fact, if its good and effective, its simple and will follow this Rule of consumers-You are what you […]